New to Raw Feeding ?
Start Here.
A Simple, Safe Introduction to Feeding
Your Dog the Way Nature Intended
If you’re exploring raw feeding for the first time, you probably have questions
- Is it safe?
- Will my dog get complete nutrition?
- How do I transition properly?
- What about hygiene and bacteria?
Learn Visually.
Understand Clearly
We’ve curated beginner-friendly YouTube videos to help you grasp raw feeding fundamentals in minutes:
Start with these must watch short videos before you decide

Everything You Need in One Clear Guide
Our brochure explains:
- What goes into our commercial raw meals
- How recipes are formulated
- Ingredient sourcing standards
- Feeding guidelines by weight
- Storage and thawing instructions

Top Books on Raw Feeding
If you want to understand raw feeding beyond social media opinions, start with the experts who built the foundation of this movement. These globally respected authors have guided thousands of dog owners and breeders worldwide, and several of their books are recognized bestsellers in the field of natural pet nutrition.
These works go beyond advocacy — they explain the science, physiology, and practical application of feeding fresh, biologically appropriate diets.

The BARF DIET

The Forever Dog

Feeding Dogs

Raising Naturally Healthy Pets

Ruined by Excess Perfected By Lack

Work Wonders: Feed your Dogs Raw Meat Bones

Remarkable Before-and-After Results
Real Dogs. Real Improvements
Many dog parents notice visible changes after switching to balanced raw:
Shinier coats
Reduced shedding
Smaller, firmer stools
Improved digestion
Increased energy
Better weight management


Raw Feeding Transition Guide
Safe. Structured. Species-Appropriate
Feeding Guidelines (Per Day)
Based on Body Weight %

Puppies up to 3 months ➡ 8–10% of body weight
Puppies 3–6 months ➡ 5–8% of body weight
Puppies 6–12 months ➡ 3–5% of body weight
Dogs above 12 months ➡ 2–2.5% of body weight
Important Note -
Every dog is different

✔ Activity level
✔ Metabolism
✔ Breed
✔ Health status
Manage Portion -
To maintain weight

If gaining excess weight ➡ reduce portion slightly
If losing weight ➡ increase portion gradually
The Transition Strategy

Cold Turkey Switch
Best for: Puppies Young dogs (up to 1–2 years) Healthy dogs without digestive issues
- Switch fully on Day 1
- No mixing with old diet
- Faster detox
- Less digestive stress
Gradual Transition
(10–15 Days)
Best for: Senior dogs Dogs with digestive issues Dogs recovering from illness
Start with:
- 5–10% raw + 90–95% old diet
- Increase raw daily
- Within 10–15 days → fully raw

Why Not Mix Long Term?
Mixing kibble & raw can:
– Slows absorption,
– Increase gut stress,
– Delay adaptation.
– A structured switch allows the digestive system to reset efficiently

What to Expect During Transition
– Temporary stool changes
– Slight mucus in stool (normal detox)
– Improved digestion within 1–2 weeks
– Reduced stool volume
– Better coat quality
– Lower consumption of water

Final Advice
- Observe your dog.
- Adjust portions gradually.
- Transition with confidence.
- Raw feeding works best when done correctly.
📞 Still Unsure ? Let’s Talk.
We’ll:
Understand your dog’s needs
Address your concerns
Explain transition options
Help you decide confidently
What Our Customers Say

Lola’s Mum
Can’t express adequately in words how thankful I am to Sagar for starting his own raw food line Journey . Besides delivering quality food Sagar is ever willing and patient to listen , guide and suggest what Lola our 3 year old Goldie would like and benefit by way of nutrition . The raw food is nutritionally balanced with seasonal veggies and fruit which Lola gobbles and is always wanting more . The prompt delivery is a huge bonus in ensuring we never run out of food for Lola. A huge thank you to you all at ‘Journey’ who make life easier for us pet owners so we can give our furry babies the best !
Lola’s Mum

Binoy
Milo my 3 year old golden retriever always looks forward to his meal time and that’s thanks to the raw food that I have been feeding him from Journey. I am pleased not only that he relishes his food but also the impact this had in his overall heath, from boosting his energy levels to having a lustrous healthy coat. A another aspect I highly appreciate is the service in regard to food delivery. Sagar and his team have been very prompt in making sure I never run out of stock. Looking forward to many more years of this association. Thanks
Binoy

Shruti
My dogs have been on Raw diet for the last 3.5years. Switching to Journey has been a best decision. The meals are extremely fresh, loaded with veggies. Its also pocket friendly and the service provided by Sagar and team is very good. I recommend Journey to all the pet parents out there.
Shruti

Ashlesha
Dobby (10yo beagle), and Arya (8yo indie-mix) have been on Journey since its inception, and they have been happy and healthy. They have been on a raw meat diet for around 7 years now, and we’re happy to have made the switch to Journey. The service and deliveries are prompt and great. No complaints at all.
Ashlesha

Mouneet
When Peabo, my Golden Retriever, started eating Journey’s Raw Dog Food, everything changed for the better. Previously, Peabo frequently fell ill, but since switching to Journey, his vet visits have drastically reduced. This is a clear sign of the food’s quality and its positive impact on his health. Journey’s service is as impressive as their product. Their reliable and convenient deliveries bring top-notch meals straight to our door. Peabo’s excitement at meal times says it all – he absolutely loves it. Thanks to Journey, Peabo is healthier, more energetic, and his coat is shinier than ever. A big thank you to Sagar and the Journey team for improving Peabo’s quality of life with your exceptional food and service!”
Mouneet

Saiju
I have been feeding my puppies raw food for last 2 year. Initially I used to source it my self but post discussion with Sagar realised that my mix of ingredients were not proportional to the puppies need. Than I shifted to Premixed Raw. The Journey has been G8. It is said that to know the health of the puppy u need to check the poop. Post shifting with Sagar the poop of both my puppies has been consistently in gud shape. Their body structure too has also been in gud shape. Puppies are really enjoying the food because of the different recipes. Thanks to Sagar all the Best.
Saiju

Abhishek
I’ve known Sagar for approximately two years now, and our connection stemmed from a shared reference. Milo, my pet, consistently struggled with digestion issues related to commercial dog food. Despite trying various leading brands in the market, the problem persisted until I reached out to Sagar. Since transitioning Milo to a raw food diet at the age of around 5 months, there has been a remarkable improvement in his health. Meal times have become a source of joy for him, and he hasn’t experienced any digestive issues since the switch. I am immensely grateful to Sagar for his invaluable guidance and expertise in the realm of raw food and pet care in general. He has become my go-to person for any concerns, whether related to food or other health issues, and his genuine care for pets is evident. Sagar’s commitment to providing top-notch, timely food of high quality is commendable. I eagerly anticipate discovering new, mouth-watering recipes from him. My heartfelt best wishes go out to Sagar for his new venture.
Abhishek

Gauri
So, we tried out this raw dog food from Journey for our JRT Buzz, and it’s honestly like a food adventure for him. They use all human-grade ingredients that make each bite super fresh and tasty. You can literally see the goodness in every colorful bite! Buzz’s energy and his fur game have totally leveled up. Plus, there’s this whole vibe of transparency with where the food comes from. Buzz gets so hyped before his meal—it’s like he knows it’s going to be epic. Journey is basically our go-to now because, you know, it’s not just dog food; it’s like our own little food journey!
Gauri

Rati
As a Canine Nutrition Consultant and Herbalist, I advocate for the nutritional benefits of raw feeding for dogs. I’ve personally experienced the excellence of Journey’s raw food for both my dogs – not only does it arrive promptly, but it also adheres to the ideal proportions for the BARF diet. The palatable taste ensures that dogs not only receive nourishment but also enjoy their meals.
Rati Saxena

Nameeta
It’s been about a month our Girl has been on Journey Canine Raw Food. At the onset, I was apprehensive but willing to educate myself before considering. I got in touch with Sagar, when we started seeing her super itchy all the time and sometimes to the point of injury. Sagar, spoke to me at length about food sensitivities and possibilities for her situation. Tremendous patience and multiple conversations later, we decided to transition her to raw and heal her naturally. His willingness to share his abundant wealth of knowledge with articles and supporting facts to his recommendations instils confidence. Today, our goof ball Kazoo is doing much much better and I am sure she we will have a complete turnaround recovery. Under his guidance we are almost there!! Honestly, feeding raw is also proving to be more convenient than cooking for her. It’s nutritionally balanced from what I have understood, hence, there’s been a major cutback on meal prep in trying to attempt perfection. I now have a happy girl with a clean bowl and that’s all that matters!! Sagar is exceptional, I wish
Nameeta

Tushar Kanchan
My 8-year-old German Shepherd was battling severe atopic dermatitis [ was on Apoquel & Prednisolone] and food intolerance, worsened by kibble and an unbalanced home-cooked diet. In search of a better solution, I found Journey Canine Raw Food—and it’s been a complete game changer.
Though initially hesitant, Sagar and his team of canine nutritionists helped me transition smoothly. Within just 3 months of switching to raw, I saw visible improvements: less itching (30-40%), better energy, improved digestion, healthier skin and coat, and a leaner, more active dog.
He loves the fresh, minced texture, and the pre-made formula with the right mix of meat, bones, and organs makes feeding easy. We’ve tried Chicken and Fish so far, and will be trying Buffalo and Duck next!
Highly recommended for pet parents who want to support their dog’s health naturally. Thanks to Sagar and the team!